Where ExposeYourMuseum got its name

ExposeYourMuseum started as a blog where consumer trends and the visitor experience collided. Coming from an audience advocacy perspective and looking through a research/evaluation lens, the posts were all about consumer trends with potential impact and relevance in cultural settings. About getting outside our walls and looking in. (Check out a classic post here.)

You will still find trend-watching and such here, but this is also now the place for the latest ExposeYourMuseum news, posts about Fund the Change recipients, and so much more.

Oh– and this is also the place to find out when I’m on the road and we might cross paths at a conference, workshop, or training. Please say hello if I’m coming to your neighborhood!

Destination QR / 04/29/2011

Last week I argued that websites and other technologies are vehicles, not destinations.

So what *is* the destination?

                      As cultural institutions, we want it to be us.

But here’s the thing… the definition of ‘destination’ is finite. It’s “the ultimate purpose for which something is created or intended.”

And why … Read More

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ExposeYour… customer UNservice / 04/3/2011

Almost everyone these days– be it large scale insurance companies, boutique hotels, hipster bars and restaurants, even your local dog groomer— is rethinking how they “serve” their customers. New ideas and technologies are providing cost-effective opportunities that allow businesses to step back and consumers to serve themselves.

Does this mark … Read More

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