I’ve had several conversations lately with clients, friends, and colleagues about creative ways evaluators can (and must!) make reports more dynamic and digestible.
When I was the Director of Audience Insights at the Denver Museum of Nature & Science, my fantastic team worked to create a series of short videos to share key findings with internal staff and stakeholders.
Here they are:
Not only did these help our internal audiences to quickly see the data, it challenged me and my team to distill long (and all-too-often dense and tedious) reports to only the most important findings. These were just appetizers– conversations starters that created enthusiasm and interest in audience data. Starting with less was more.
Of course, there are times when less is not more and you need to go to greater lengths to present complexity, reveal nuances, and report detailed findings.
For a recent project with the Denver Art Museum I produced the final evaluation report in Prezi. While I find Prezi dizzying as a presentation tool, it can be fantastic for reporting. We had collected wonderful videos and in-depth interviews with young children and their grown-ups in this project; I didn’t want to lose the sights and sounds of the data in a written report. Instead, I created THIS REPORT. (Click the link and the Prezi will open in new window.)
I accompanied the Prezi with a matching paper summary report for those who needed something tangible and offline.
While quite thorough and detailed, this alternative to the traditional written report provided access to the findings in a highly visual way that better reflected the programs we evaluated. (The project’s full report in exceptional too. Download it here.)
What have you seen or created?
Looking for more ideas? Check out my friend and superstar data communicator, Stephanie Evergreen. She recently posted a fun– and edible– reporting idea on her blog: findings cookies. Yum!
What else can make evaluation reports easier to swallow?
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