Seems like I’ve been seeing a lot of interactive marketing lately.
Of course, 99% of the time these billboards, props, and screens are used to market products and services.
Even the examples we see from museums typically advertise exhibitions or shows:
It’s fun to watch passers-by react; they’re great “as is,” generating buzz and interest. But I’ve been wondering…
Are there ways to take this trend further… to engage people in ways that promote conversations about art and culture, drive visitation, or provide new perspectives?
Have a look at a few of my favorite examples of interactive ads, and you tell me–
what could these do for museums and culturals?
How could museums and culturals use interactive marketing techniques to bring visitors, audiences, and communities closer than ever?
Does it have to be hi-tech?
The Google YouTube example above is incredibly low-tech.
What would you do to bring your visitors more clearly into the picture, elevate their voices, challenge them to think about difficult issues, have more relevance in their everyday lives, or just plain make their day more memorable and fun?
Need some more inspiration? Check out JCDecaux’s website. They’re a leader in interactive advertising and have some great photo and video galleries, including some museum examples.
Also thanks to Mashable for the spark.
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